If you don't have business owners as clients right now, then this is the best time to get started learning how to enter this market.
We all know small cases help you survive, but big cases make you richer in our industry. I want you to understand that the business owner market is a huge market which is always growing. You have to remember that SMEs or small and medium enterprises account for 80% of almost every developed or developing economy, because there are more SME business owners than actual corporates.
A lot of people focus on corporate financial planning, but they forget that SME business owners have a lot of disposable income, as well as they have the ability to take risk and they have the liabilities that their families cannot sustain.
So having working with these types of clients is quite an exciting time. You get a lot of different perspectives, you will learn a lot of different conversations and a lot of different strategies from these clients. And you can also share many different strategies and different perspectives that other business owners are using to help them grow their business.
You could be having a fun conversation rather than actually a very stressful conversation. So if you don't know a business owner client right now, don't worry. Come for the session and you might just pick up a few good ideas to open up this market in the next 30days or so.