Dear Advisor,
We all know that business owners are deeply focused on their businesses. They understand their business very well, but they often don’t prioritize insurance.
This is because their primary focus is on sales, maximizing profits, and taking risks to elevate their business. They are inherent risk-takers.
Insurance is often seen as a tool for those who avoid risk. But why should risk-takers invest in insurance?
How do you prospect clients like this? For them, insurance might seem like an unnecessary expense when they could reinvest that money into their business.
That’s why your sales angle and conversation starters are crucial when prospecting these clients, as they are very different from the average person you meet.
Many do not realize it, but the period from June to September is an optimal time to prospect business owners because it is when they often review their mid-year performance and plan for the next phase of growth.
If you can educate them on how insurance can play a role in their 2024 plans, your chances of opening up a 5-10x larger case size are significantly higher.
Having spent the last 23 years in this industry, working with hundreds of business owners, I have developed a set of strategies and a blueprint to teach advisors the step-by-step process to meet business owners, talk to them about insurance, and use insurance as a tool for their businesses.
That is why I’ve decided to organize Business Owner Prospecting 2024, a 3-hour seminar to show you everything I know about prospecting business owners and the updated strategies I use in 2024.
This is the BEST TIME to prepare yourself to start meeting business owners because they typically begin planning and restructuring their businesses during this mid-year period.
Just to be absolutely clear: Business Owner Prospecting 2024 is about equipping you with a UNIQUE skill set and building a strong foundation that every advisor should know at the back of their hand.
If this sounds interesting to you, I would like to invite you to join me and many of my mentees at the Business Owner Prospecting 2024 seminar.
Note: All information shared is for financial advisors ONLY. If you’re not an advisor, please do not join this session.