Dear Future Financial Planner,
Wouldn’t it be great if you had the ability to create your own financial concepts and use them to enhance your presentation, objection handling and upselling?
🙈When I first started selling insurance in 2003, I was taught to memorise scripts and use fixed product templates. But soon, I started losing clients because many of them found my sales explanation too long, pushy and complicated.
🙈In fact, many presentations taught by ‘experts’ today place way too much emphasis on your products, which only makes clients lose focus along the way.
This got me wondering if our insurance scripts, presentations, and sales processes could be made simpler and easier.
That’s why I embarked on a mission, spending the next decade flying all over the world trying to learn the secrets behind creating simple yet effective financial concepts from top financial advisors in our industry.
What I found out is that almost all top advisors in our industry have 1 similar unique ability - THEY CAN CREATE CONCEPTS THAT ARE SIMPLE AND RELEVANT.
All in all, I spent 19 years shadowing and jotting down the strategies from these top advisors and ended up developing my very own Concept Creation Framework , which played a big part in helping me achieve 200 MDRT in 2020.
This framework basically allows me to create my own financial concepts to make them relevant to the different types of prospects I meet. This builds rapport quickly and has shortened my presentation time by 80% across the years.
Yes... despite me staying locked down at home for close to 2 years since last year, I did manage to improve myself from doing 100 MDRT in 2019 to more than 200 MDRT in 2020.
You probably have already seen some of these concepts I’ve created from my “Concept Presentation Playbook” or my Youtube videos on “How to sell insurance”.
But what I haven’t had the chance to share is the process of creating these concepts that eventually change the way I sell insurance.